Market Intelligence
Our Market Intelligence team boasts of seasoned experts who oversee and implement qualitative and quantitative research, online and on-ground channel-specific research, digital and financial audits, as well as ethnographic, experiential, and new model research, providing our clients with the critical insights needed to stay ahead of the competition.
Our Services
- Qualitative and Quantitative Research
- Online, On-Ground, Channel-Specific Research
- Ethnographic, Experiential
- Mystery Shopping
- Customized Approach
AIA
AIA is among the leading insurance companies in the Philippines. OI has been a key partner of AIA in understanding the insurance market, employing research and marketing strategies to ensure that the company and its offerings remain relevant to the Philippine public. From brand health tracking to concept tests to various qualitative studies, OI has supported AIA in exploring ways and opportunities to help Filipinos live longer, healthier, better lives.