AIA
AIA is among the leading insurance companies in the Philippines.
OI has been a key partner of AIA in understanding the insurance market, employing research and marketing strategies to ensure that the company and its offerings remain relevant to the Philippines public. From brand health tracking to concept tests to various qualitative studies, OI has supported AIA in exploring ways and opportunities to help Filipinos live longer, healthier, better lives.
Objective-Aligned / Insight-Aware
Efforts to propagate awareness for AIA's products and services have to be grounded on how the brand is perceived, and how that perception is maintained. The key message of longer, healthier, better lives is an animating force, but how that is incorporated in messaging and branding is always worth testing. With this premise, , OI conducted various researches from brand health tracking to exploratory FGDs to concept tests to help AIA monitor their brand image and ensure that they are able to successfully launch new products.
Outcome-Oriented / Informed by Evidence
Findings from the various research studies provided insight as to how AIA can ensure that they are able to offer clear and relevant insurance products. Qualitative and quantitative research data analyses on the brand and its products tapped external stakeholders, and workshops within internal stakeholders allowed AIA to have a more holistic view of their business and the customer opportunities at hand.
On-Point / Impact-Driven
Working with AIA surfaced a key value that rings true across its body of work: partnership and collaboration towards a shared goal. These research studies work from the insight that perception matters towards better and more effective work. The company's continued success is a reflection of AIA and OI's shared commitment towards impact for better lives
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