Google is an established part of everyday life, different products incorporated into the minutiae of routine.
Given how the brand is recognizable across different platforms, there was an opportunity for brands and agencies across Southeast Asia to explore innovative ways to utilize Google’s products and media capabilities. Google, with support from OI, was at the forefront of conducting workshops that married creativity and innovation with the tools needed towards implementation.
Objective-Aligned / Insight-Aware
Great brand ideas can be exponentially more impactful when powered by the right technology to allow brands to show up meaningfully in their customer’s daily lives." This insight was the impetus for a series of workshops that brought together brands in the Philippines and Singapore with Google Southeast Asia. The main objective was to facilitate cross-functional collaboration by bringing together talent from different disciplines, allowing brands to develop ideas that are not just creative but also scalable, feasible, and culturally relevant—through readily available tools from Google.
Outcome-Oriented / Informed by Evidence
Central to this capacity-building initiative was the effectiveness of leveraging Google to solve current brand challenges. The Google Brandhack program, as a collaborative workshop program, guided teams through a full creative process, from insighting to campaign prototyping. Even despite technological limitations in the Philippine landscape, OI piloted the program in the Philippines, empowering brands to create impactful campaigns with the aid of Google products.
On-Point / Impact-Driven
The Google Brandhack program enabled participating brands to come out of the workshops with a prototype they can immediately integrate into an ongoing campaign. Building on the momentum of these workshops—and maximizing on the availability of digital tools—participants were able to explore opportunities to make use of Google's suite of products, integrating cutting-edge technologies into their branding strategies.
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