Metro Pacific Health Holdings, Inc.
Metro Pacific Health is the largest private hospital group in the Philippines, but getting there took considerable effort.
Consolidating all member hospitals in one umbrella is a Herculean task, in part on account of the different stakeholders and moving parts involved. To do so requires data-driven strategies and understanding of the market. OI supported MPH in identifying evidence-based strategies to attract, engage and retain doctors and patients alike to the network through a series of studies geared towards a better understanding of healthcare professionals, and how MPH’s hospitals and clinics fared in the market vis-à-vis competition.
Objective-Aligned / Insight-Aware
Consolidating a considerable number of healthcare organizations requires an understanding of how these organizations fare in terms of service, offerings and pricing vis-à-vis their key competitors. It was equally important to articulate the value that such a network could offer and how that can be leveraged to attract unaffiliated healthcare workers and potential customers to this. These insights were at the heart of the work that OI did for MPH, especially during the initial stages of its consolidation, enabling them to strengthen equity especially within their immediate market - current and potential.
Outcome-Oriented / Informed by Evidence
In conducting a series of research studies for MPH, OI sought to surface how MPH can attract potential members and retain existing partners within the network, and how they can engage with these healthcare workers more effectively. The findings from these studies were instrumental in forming strategies for the continued growth of MPH. Parallel to these efforts were market studies on how the company's hospitals and clinics fared against other healthcare providers in terms of services and pricing.
On-Point / Impact-Driven
Today, Metro Pacific Health enjoys the distinction of being the largest private hospital group in the Philippines, serving millions of Filipinos all over the country. The insight that built such a network was grounded on an understanding of the needs and considerations of the people working within that system, and the people that they serve.
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