Oishi
Filipinos love food, and snacks are as much a part of their everyday as is breakfast, lunch, and dinner.
Oishi has offered delicious and affordable snack and beverage options for decades, and has built a loyal customer base over its tenure. As one of the first companies to put their trust in OI as a market research provider, Oishi has partnered with OI to conduct various research studies to continue to provide quality snack foods and beverages to Filipinos the world over.
Objective-Aligned / Insight-Aware
As a leading figure in the snack and beverage categories, Oishi recognizes the need to continuously innovate and respond to the evolving needs of its customers. Across the years, OI has helped Oishi determine what, exactly, these needs are, especially across various target markets. Likewise, there was opportunity to better understand how the company fared in general, providing insight on how to capitalize on its momentum as a leader in the food and beverage industry.
Outcome-Oriented / Informed by Evidence
The many research studies OI has conducted with Oishi allowed Oishi to identify new markets—as well as opportunities to introduce new product ideas grounded on a deep understanding of the target consumer, their lifestyle, pain points, needs and wants. This data-driven approach to innovation—rooted in the desire to answer for the needs and wants of its consumers—is at the heart of what makes Oishi a leader in the industry.
On-Point / Impact-Driven
Oishi is a staple in Filipino pantries. The brand's reputation is staked on the quality of its products, and its drive to innovate and meet customers where they are — continuously coming up with new and exciting products attuned to the needs of their consumers. OI continues to partner with Oishi to ensure that these values are operationalized through evidence-based insight, towards better food and beverage products for Filipinos all over the world.
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