PinasLakas
The COVID-19 pandemic brought considerable strain to health systems the world over, but the research, development, and implementation of vaccination also proved successful in many respects.
In the Philippines, 100% of the target population was fully vaccinated against COVID-19. Despite this, however, only 30% received their booster shots. To better understand the barriers to vaccination at the community level, the Department of Health, through the Health Promotion Bureau, partnered with OI to conduct a vaccine hesitancy survey to better develop social behavior change communication materials to improve COVID-19 booster vaccination willingness.
Objective-Aligned / Insight-Aware
Vaccine hesitancy is never straightforward. Advocacy and communications campaigns must speak to the specific concerns of its audiences to truly be effective. In conducting research on the demand and structural barriers and enablers to booster vaccination in low performing regions, OI was better positioned to leverage social and behavior change communications principles to craft key messages and aid DOH in reaching more people.
Outcome-Oriented / Informed by Evidence
In conducting focus group discussions in Palawan, several key barriers and enablers were identified in vaccine uptake. Some were cultural, some were logistical in nature, some financial. These insights formed the foundation for the development of communications materials towards capacitating stakeholders to make informed decisions about vaccination. Refining these messages were also key: by being responsive to the reception of these materials and incorporating insight from the community, the campaign directly engaged with key stakeholders on the ground.
On-Point / Impact-Driven
The roll-out of the campaign eventually expanded to other vaccination efforts, especially among children aged 0 to 5. Vaccination, not just for COVID but also for other vaccine-preventable diseases, remains a key program of the Department of Health. With support from OI and other development partners, campaigns like this aid in the Department's mandate to ensure health for all.
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