Category: Market Intelligence

Data-driven narratives are compelling sources of actionable information. Storytelling is an effective tool towards imparting knowledge and driving behavior, more so when it is backed by evidence. When presenters utilize this tool to engage their audiences, they are better positioned to meet their stakeholders where they are. Since 2021, Globe Telecom has partnered with OI…

Filipinos love food, and snacks are as much a part of their everyday as is breakfast, lunch, and dinner. Oishi has offered delicious and affordable snack and beverage options for decades, and has built a loyal customer base over its tenure. As one of the first companies to put their trust in OI as a…

Metro Pacific Health is the largest private hospital group in the Philippines, but getting there took considerable effort. Consolidating all member hospitals in one umbrella is a Herculean task, in part on account of the different stakeholders and moving parts involved. To do so requires data-driven strategies and understanding of the market. OI supported MPH…

AIA is among the leading insurance companies in the Philippines. OI has been a key partner of AIA in understanding the insurance market, employing research and marketing strategies to ensure that the company and its offerings remain relevant to the Philippines public. From brand health tracking to concept tests to various qualitative studies, OI has…

Credibility and reliability build heritage—something that has proven true for United Home, a trusted brand of health and wellness products for Filipino families. But even as the brand continued to enjoy patronage among Filipino consumers, there was an opportunity to reassess how United Home was perceived, especially within an increasingly competitive field. The balance of…

The COVID-19 pandemic brought considerable strain to health systems the world over, but the research, development, and implementation of vaccination also proved successful in many respects.  In the Philippines, 100% of the target population was fully vaccinated against COVID-19. Despite this, however, only 30% received their booster shots. To better understand the barriers to vaccination…